Most enterprises have adopted CRM in terms of gaining dominant position in competition and diversifying their profit resources. Current trend of CRM, however, focuses only on Data Mining (DM). This paper assumes that the most important fact for CRM is how fast the knowledge from customers data can be transplanted to the organization of the company and be utilized for the customers back. Therefore, this research has been focused on how to access CRM in terms of knowledge management
Especially, the research has been performed through the business case of distribution companies, which could be supposed to have a direct contact point with customers and a plenty of relationship with customers.
For the case in real-life, the paper firstly analyzed the way to handle the knowledge management for CRM of "L" convenience store with SECI model by professor Nonaka. Secondly, I brought the problems from the present conditions of " L" convenience store, then provided the strategies for the solution.
For the cases in real-life has been performed by interview with employees of " L" convenience store. In spite of the limitation in applying SECI model to one Korean company, the paper meaningfully verified the SEC' model by the research on the actual conditions of knowledge management in Korea company.
