Increasingly, network organization is getting spotlight from organizational researchers because of it`s fitness for acquiring flexibility and integrating value-chain through cooperation with outside firms.
Under the discontinuous change and hyper-competition environment, firms must design the organization which is possible to get flexibility and speed. And firms have to cooperate with other firms to acquire competitive advantage in the inter-network competition.
Mobile internet is considered as a new revenue source to overcome the decrease of average revenue per user in the mobile phone industry. But mobile internet has complex value-chain and many market players. It means that SK telecom can`t do all activities of mobile internet business and should cooperate with other firms to get the competency for value-chain integration.
This study found that SK telecom should design starburst type network organization as a future organizational model to compete in discontinuous change and hyper-competition environment.
This study also found that SK telecom has enough capability to be an integrator of mobile internet network given that it has mobile network, collection system, over 1100million subscriber database, n-top brand, and fund raising capabilities, etc.
