This study is to develop a framework for product innovation process in printer industry. This study looks into the product innovation in printer industry from manufacturing strategy perspectives. The framework was developed based on the Garvin's framework of manufacturing strategic planning(1993). This study modifies and expands Garvin's framework to accommodate the product innovation, which is validated by case study.
The first step of the strategic product innovation is to identify external and internal drivers of production innovation. The next step is to develop strategic product innovation activities(SPIA) through evaluation of competitive dimensions. The process of SPIA development is composed of three stages.
The first stage is to identify the available factors of product innovation. The second stage is to translate factors into strategic product innovation activities. The final stage is to evaluate activities for product innovation implementation. Four product innovation projects were analyzed with this suggested framework.
The results of the case study show that the suggested framework is useful in analyzing the product innovation practices. This paper concludes as follows:
For a product innovation success,
1) It needs strong external and internal drivers.
2) Every product innovation project has not only to be linked with business strategy but also to be implemented by all the participants from different functions.
3) As the success of product innovation can be achieved by capabilities of a company, every implementation of product innovation has to be planned for developing capabilities.
