It is well known that Industrial design is originally based on creative activities. As creativity gives a product more uniqueness and higher value, industrial designers are asked anytime to be creative at all process of designing products. For these reasons a variety of techniques and skills for enhancing the creativity have been developed, such creative techniques become a meaningful tool for industrial designers in terms of generating new and unique ideas and solutions for highly complex design problems.
In recent years, the importance of group creativity management has been increased for the group design practice become popular. The group design practice become popular. The group creativity management can be useful for increasing the productivity of group design practice. However, it is a sort of uncharted territory up to now since there are only few formal researches on the subject.
This study aims to identify the nature of managing group creativity in the industrial design organization. Firstly, the nature of creativity have been understood and creative techniques have been classified through literature surveys. Then through field study the current state of managing group creativity of Korean electronics, automobiles and fancy industries has been identified. On the basis of both studies, three major problems for blocking the group creativity, i.e. lack of awareness, improper environment and poor management, have been identified. Finally the study provides solutions for the major problems which include scheme for re-education, guidelines for establishing proper environment and basic requirements for enhancing the design manager's creativity management ability. They are enhancing recognition and developing manpower, building up creative environment and creative managing organization.
