Recently it is getting more naturally perceived that the design and color of a product could be a decisive factor of competitive power with value-improvement as goods. Color is one of design factors but it also has multi-dimensional feature. It is therefore requiring a product designer who has to perform color-planning to have complex problem-solving ability that is needed for performing design considering various aspects of marketing & consumer preference as well as functional, esthetic and ergonomic ones. In the design process of developing a product, color-planning used to mostly depend on designer's sense or preference inquiry in a limited consumer group. But for a rapidly changing sensitive environment and increasement of information, color-planning in design process should be geared to systematic analysis of information and interdisciplinary study.
The principal contents of this thesis is summarized as follows: At first, to understand the concept of color preference with investigating the meaning of preference through literature review and structurizing this, based on attitude model which has been studied in psychology and marketing. And then with this to suggest structural color preference inquiry model that enables to analize consumer color preference. And to develop practical inquiring tools after investigating the probability of using computer-network as an inquiring medium for performing color preference inquiry. Inquiry program is developed by applicating WWW(world wide web), which is getting more popularly used in the Internet lately. Finally using a developed inquiry model and computer program to practice case-study and to synthesize and evaluate the consequence of the entire study.
